Module 1: Introduction to Advertising 
Module 2: The Advertising Agency 
Module 3: Advertising Ethics & Social Responsibility 
Module 4: The Advertising Audience 
Module 5: Advertising Research 
Module 6: Advertising Strategy 
Module 7: The Advertising Campaign Plan 
Module 8: The Advertising Campaign 
Module 9: Advertising Creative 
Module 10: Art Direction & Copywriting 
Module 11: Advertising Media 
Module 12: Media Planning & Buying 
Module 13: Sales Promotions 
Module 14: The Pitch